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The catalog agent is an assistant you chat with to clean up a store’s catalog. Tell it what you want in plain language, and it plans the work and prepares the changes for you to approve.

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What it does

The agent plans the work for you, but it never changes your store on its own. It works out the steps, prepares the changes, and puts them on a review screen. Nothing reaches Shopify until you approve it. It works on Shopify catalog cleanup: existing issues, safe product edits, tags, vendors, product types, metafields, descriptions, image alt text, and selected image-generation workflows. If you ask for something else, it lets you know it cannot help with that. Catalog scans are controlled backend jobs that run on schedule. The agent can read their findings, but it cannot start a scan manually.

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What you can ask for

The agent can prepare these changes:
Turn a set of related tags into a proper metafield, for example Gender_Male into a custom.gender metafield, and drop the old tags.
Clean up junk, test, or leftover tags across the catalog.
Merge different spellings of a vendor or product type into one consistent value, for example nike and NIKE into Nike.
Rewrite product descriptions in your brand voice. Uses credits per product.
Generate fresh alt text for product images, for accessibility and SEO. Uses credits.
Fill the metafields your store tracks, or fix values a scan flagged as wrong.
Set up a new metafield definition. This always asks for explicit confirmation first.
List current problems, return export-ready data, assign an issue to a team member, prepare available fixes for review, or suppress an exact confirmed issue scope with a reason.
Change status to draft or archived, vendor, product type, tags, or supported product fields and metafields. Every edit is staged for review first.
Inspect image templates and jobs, process template-mismatch issues, generate new product-image angles from existing catalog media, or regenerate one job item. Generation uses credits and needs explicit confirmation. The agent cannot upload, approve, delete, or publish image work.
Most actions are reversible. Generated content, like rewritten descriptions and alt text, is not, so review it before you approve.

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Where to find it

You can reach the agent two ways:
  • From the agent hero on store home: type a request and press Enter to open the agent full screen.
  • From the agent panel that stays open as you work.
Both share the same conversation, so you can pick up where you left off.

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Review and approval

Every catalog edit the agent prepares waits for your approval on the review screen. Open it, check what will change and on which products, then approve or discard. If Apply from chat is enabled for the store, the agent can show an Apply now button for the exact prepared edit. You still confirm each action. Issue suppression takes effect only after you confirm its exact scope and reason. Image generation starts only after you confirm its scope and credit use; generated output still requires human review before publishing.
Rewrites and alt text use AI credits. If you run out, or your plan does not include an action, the agent points you to upgrade. See Billing and credits.