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The catalog agent is an assistant you chat with to clean up a store’s catalog. Tell it what you want in plain language, and it plans the work and prepares the changes for you to approve.

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What it does

The agent plans the work for you, but it never changes your store on its own. It works out the steps, prepares the changes, and puts them on a review screen. Nothing reaches Shopify until you approve it. It works only on Shopify catalog cleanup: tags, vendors, product types, metafields, descriptions, and image alt text. If you ask for something else, it lets you know it cannot help with that.

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What you can ask for

The agent can prepare these changes:
Turn a set of related tags into a proper metafield, for example Gender_Male into a custom.gender metafield, and drop the old tags.
Clean up junk, test, or leftover tags across the catalog.
Merge different spellings of a vendor or product type into one consistent value, for example nike and NIKE into Nike.
Rewrite product descriptions in your brand voice. Uses credits per product.
Generate fresh alt text for product images, for accessibility and SEO. Uses credits.
Fill the metafields your store tracks, or fix values a scan flagged as wrong.
Set up a new metafield definition. This always asks for explicit confirmation first.
Most actions are reversible. Generated content, like rewritten descriptions and alt text, is not, so review it before you approve.

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Where to find it

You can reach the agent two ways:
  • From the agent hero on store home: type a request and press Enter to open the agent full screen.
  • From the agent panel that stays open as you work.
Both share the same conversation, so you can pick up where you left off.

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Review and approval

Every change the agent prepares waits for your approval on the review screen. Open it, check what will change and on which products, then approve or discard. If your organization has turned on automatic apply, you can tell the agent to go ahead without the review step, but it asks for that explicitly.
Rewrites and alt text use AI credits. If you run out, or your plan does not include an action, the agent points you to upgrade. See Billing and credits.